Now, I don't know about you, but the justification of marketing a brand name at the expense of some moral decay and the youth that we are influencing in so doing, might be summed up in one, VIAL product launch.
Blow Energy Drink is alive and launched in the US. Here is their home page. The company claims they are not marketing their product under the guise of Cocaine and that their target market is an older crowd.
See if you can spot some of the contradictions to those statements by viewing their online marketing.
I'll start you off. The product is shipped in powder form and contains a mirror and a fake credit card. The girls on their homepage are all of what, 15? The homepage has a white powdery substance in a vertical line that certainly resembles a smash. Then there's the whole entire product page that uses every possible catchphrase known to mankind in the world of cocaine users.
Anyhow, genius marketing?...or the decay of our society?...talk amongst yourselves.